When I started Miss Meg’s roughly five years ago my first retail space was in my friend’s garage opposite the local primary school. I soon progressed to a great space out the back of a group of shops in a fantastic old building. Not having street frontage provided its own set of challenges but with some old tyres and pretty flowers we manage to attract customers up the driveway and round the back of the building.
Eventually a retail space became available out the front of the building so I snapped that up and moved in. The outside of the shop was so cute and the inside of the shop suited Miss Meg’s down to the ground (even the orange and purple paintwork). So Miss Meg’s has been happily hurtling along ever since.
While a bricks-and-mortar retail space is great because it gives the shop owner a chance to interact with their customers and provide a unique and tailored level of customer service, I have come to realise that this, in and of itself, is not enough to build a successful business or even keep your business going. You must have an online presence (which is terrifying for someone who is computer phobic). Over the past couple of years I have forced myself to join Facebook, Instagram and Etsy as a way of reaching other customers. It is not enough to just sit back and wait for customers to walk past (and through) your door. You must be proactive in getting their attention. It has been a steep learning curve, and this blog has been the steepest curve off all. It is good though to keep challenging myself and see what I can achieve. The Miss Meg’s ‘online presence’,so far, is:
- My Instagram page is missmegsboutique
- You can find me on Facebook under Miss Meg’s
- My Etsy shop is called MissMegsBoutique